SplashDev´s Automotive solution, SplashAutomotive, focuses on customer engagement with a customer 360 degrees view, digital marketing and B2C Portal interactions to enable even deeper and intentional conversations with customers, provide better customer experience, and unlock upsell and cross sell opportunities, and increases the overall customer lifetime value.
With SplashAutomotive, you can optimize the customer experience, streamline OEM-to-dealer integration, and gain insights from analytics. When SplashAutomotive is installed into Dynamics 365, the experience is transformed into one specifically build for automotive and it allows you to quickly build Power Apps and Power BI visualizations.
Some of the functionalities available are:
- Marketing: Test Drives – Customer Segmentation
- Sales: Deals – Trade Ins, Quotes – Activities
- After Sales: Service Appointments – Service Contracts – Sales Contracts – Device Warranties
- Vehicles: Vehicle – Fleet
- Setup Branding: Device Brand – Device Class – Device Models – Device Model Codes – Device Variant – Device Type
- Setup Business: Business – Business Facility – Business Operation
- Auto: Contacts – Service Appointments – Test Drives
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Data is driving digital transformation in the automotive industry. As advanced technologies continue to evolve, increasing customer expectations are pushing organizations to differentiate themselves through new types of business models. Consumers are becoming more autonomous and less loyal as they gain access to the information necessary to make comparative purchases. In response, vehicle manufacturers and dealers are developing new services to hold onto their customers. Increased data capabilities are key to these changes—data is central to consumers’ empowered role in the industry, and data will be responsible for enabling seamless and personalized services, products, and experiences.
By 2030, data from connected vehicles will represent a value pool of $750 billion by increasing safety and reducing overall costs1, and up to 30% of additional revenue in the automotive industry will be generated by on-demand, data-driven mobility services.2 Data is quickly becoming the new currency in businesses across industries and will be pivotal to delivering customer satisfaction and building brand loyalty.
Data is driving digital transformation in the automotive industry.
As advanced technologies continue to evolve, increasing customer expectations are pushing organizations to differentiate themselves through new types of business models. Consumers are becoming more autonomous and less loyal as they gain access to the information necessary to make comparative purchases. In response, vehicle manufacturers and dealers are developing new services to hold onto their customers. Increased data capabilities are key to these changes—data is central to consumers’ empowered role in the industry, and data will be responsible for enabling seamless and personalized services, products, and experiences. By 2030, data from connected vehicles will represent a value pool of $750 billion by increasing safety and reducing overall costs1, and up to 30% of additional revenue in the automotive industry will be generated by on-demand, data-driven mobility services. Data is quickly becoming the new currency in businesses across industries and will be pivotal to delivering customer satisfaction and building brand loyalty.
However, digital transformation brings unique challenges for the automotive industry.
The digital transformation journey may begin with data, but many companies are struggling to cope with the sheer volume of data now available to them. Data is often fragmented across disconnected systems and organizations, making it difficult to analyze for deep customer insights.
On top of that, transactional data from one source may be formatted differently than behavioral data from another. Within a single organization, integrating this disparate data—from digital marketing, contact center, loyalty, mobility, shopping, service, and lifetime engagement—requires a huge standardization effort that further delays actionable customer insights.
The SplashAutomotive solution can be used within Power Platform or combined with standard Dynamics 365 entities to make it easier to build solutions. This section describes just a few of the forms, views and dashboards that demonstrate how SplasDev Automotive extends the Microsoft Common Data Model, the Power Platform and Dynamics 365.
If after reading the above information and you think this is a solution that fits your needs and helps you to grow your business, then please connect with one of our sales people to plan a demonstration of the solution. For a demo send an email to info@splashdev.at and we will get in touch with you as soon as possible to plan a time to your convenience.
SplashAutomotive Implementation Process
SplashDev is able to support you in implementing the above solution against a standard fixed price. We can deploy either on Premise or in the Cloud. Once we implemented the solution you can either configure and customize SplashAutomotive yourself or we can help you to implement your business processes in the system, provide your with connectors and help you getting ahead of the competition.
Costs
The costs for the implementation of SplashAutomotive differs. The cost for implementing the standard solution without further customization or configuration is €3,500 per installation plus the costs for the Microsoft Dynamics licenses which are monthly or yearly recurring. In additional you pay a license costs per month for SplashAutomotive. This gives you the right for the latest version, once this comes available.
Once you have SplashAutomotive installed you can choose to either customize and configure it yourself or you can work together with SplashDev to have the solution setup exactly to your needs. The costs for this depends on your needs and requirements.
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